design for irrationality

Design for Irrationality?

We humans are very irrational creatures – even this far down the evolutionary path. I recently finished a course on irrationality that was led by Dan Ariely from Duke University (which already inspired posts on the power of default and the IKEA effect). The course covers other fascinating topics like the pain of paying, the strong attachment to…

IKEA Effect

The IKEA Effect

Wow! It has been a long time since my last post. I feel like I should be in Bloggers Anonymous. “My name is Kirk and it has been 18 days since my last post …” I hope, like me, that came out like the voice of Bruce, the shark, from Finding Nemo. To continue from my…

Organ Donation Stats Europe

The Power of Default

In the spirit of personal growth and self-improvement, I have been taking a few courses on Coursera, which I highly recommend. This week I started one titled, A Beginner’s Guide to Irrational Behavior by Dan Ariely, a professor at Duke University. I am completely intrigued by how irrational people’s decisions are – especially in a…