In my last post, I spoke about an obsession on client experience.
In this post, I will talk about how this client focus is driving everything we do.
We are just starting the fundraising process in earnest. In these meetings, we get asked a lot about our channels and cost of customer acquisition.
It is easy to understand why these questions are so important to investors. Online travel is crowded. The companies in the space spend billions on advertising. However, we are not looking to raise money for AdWords and television spots. We don’t think it would work anyway.
Our “channel” has to be clients who recommend our product to fellow travellers and friends. Our cost of customer acquisition needs to be spent within the product. We know our solution has to work intuitively. Clients need to be able to plan travel the way they want. It has to be personalized. It has to be fun.
On customer acquisition costs, we can’t win if we have anything short of a product that people love to share. We wouldn’t want it any other way.
We are often told that we are either going to hit it really big or fail spectacularly. That is ok. We set out to change travel planning – to make it as much fun as the trip itself. We knew it was not going to be easy.
The more we talk to people and the more we show what we have developed, the more our confidence grows that we are on the right path.
Does this mean that we think we have it made? Not by a long shot. Only happy clients collaborating with fellow travellers will be able to answer that question. So, we are going to continue to obsess on that goal.
If you want to join us on this journey, please request an invite to see our progress at www.travelabulous.com
‘til next time … Kirk, out.